Australia's largest structured active play brand, EASTKIDS has stood the test of time, celebrating its 10th year of operation in 2019.

KEY INFO:

• Jack East developed the program based on his experiences at school as non-competitive child.

• EASTKIDS delivers inclusive, engaging, and non-competitive experiences for children.

• Cognitive, creative, emotional and social benefits as well.

• Annual program reach of over 500,000 Aussie kids.

WORK SAMPLE:

In 2016, EASTKIDS worked with Ogilvy to develop a strategy to execute alongside the launch of Nice & Natural's newest muesli bar.  EASTKIDS delivered the Nice & Natural Good Energy show at the Woolworths Carols in the Domain, effectively delivering product awareness to a demographic (& halo audience) that's typically challenging to reach due to ad standards.