EASTKIDS
Australia's largest structured active play brand, EASTKIDS has stood the test of time, celebrating its 10th year of operation in 2019.
KEY INFO:
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Jack East developed the program based on his experiences at school as non-competitive child.
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EASTKIDS delivers inclusive, engaging, and non-competitive experiences for children.
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Cognitive, creative, emotional and social benefits as well.
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Annual program reach of over 500,000 Aussie kids.
WORK SAMPLE:
In 2016, EASTKIDS worked with Ogilvy to develop a strategy to execute alongside the launch of Nice & Natural's newest muesli bar. EASTKIDS delivered the Nice & Natural Good Energy show at the Woolworths Carols in the Domain, effectively delivering product awareness to a demographic (& halo audience) that's typically challenging to reach due to ad standards.